Parents and young people will see the digital code, ‘Zip it, Block It, Flag It’ brought to life with radio, press and poster advertising, as the new internet safety campaign ‘Click Clever, Click Safe’ is launched.

The launch comes alongside a survey, conducted by Young Poll, which found that:

• 26.8% of young people say their parents never talk to them about how they’re spending their time online - which can leave a child more vulnerable to cyber bullying, people accessing their personal information and witnessing potentially harmful or upsetting content
• the average 6-14 year old communicates with over 1,100 people online in a year
• Out of the 73.2% of young people who did talk to their parents, under half said their parents talked to them about using the internet safely
• From the same group, less than 43% said their parents used controls to stop them accessing inappropriate content online
• Young people spend an average of 8 hours online each week – with the majority of time spent on social networking and gaming sites
• Only 34% of young people have met in ‘real life’ all the people they speak to online.

For more information about the campaign, visit the DCSF website